vicinity websites

website design & hosting from Devon


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Search Engine Optimisation (SEO)

This is critical. In essence, SEO helps your site appear higher in the search engine’s natural listings. SEO is all about optimising your website so that search engines such as Google can crawl, index and understand the content of your website. Google represents about 91% of all online searches so it is where we make the most effort.

Google assesses your website’s reputation (ie back-links and history) and its relevancy (ie keywords within the content). When these are optimised, then the website will gain trust and increase its rank for specific search terms entered by a search engine user.

The ultimate goal is that anyone searching the internet for a business or service such as yours in your area will see your website high up in their search results.

SEO is done in two ways which are symbiotic: On-Page SEO (by the website developer, ie me) and Off-Page SEO (by the Website Owner). Success in SEO relies on both approaches.

Remember -

Google and other leading search engines trust more what others say (links) about your website than what you do in it.

search engine optimisation iconOn-Page SEO (by the Website Developer)

Vicinity Websites undertakes on-page SEO by working on the following:

  • robots.txt file
  • htaccess file for redirects and canonical issues
  • sitemap file
  • optimise site speed for fast page loads
  • optimise site structure - max 3 levels (clicks to deepest level)
  • research keywords and use appropriately in:
    • title tags
    • meta description tags
    • header tags
    • content
    • anchor text for links
  • Images:
    • alt tags
    • filenames.

search engine optimisation iconOff-Page SEO (by the Website Owner)

Off page SEO is essentially the effort you put into increasing your website's reputation and trust by gaining direct links from other websites, including social media. This is called 'Link Building'.

Each time your website page receives an external link from another website, this represents a ‘vote’ of importance and reputation. The number of back-links you have the better, but the quality of the back links is much more important. A few back links from reputable, established websites that have a high page rank are worth so much more than several back links from irrelevant, low ranking websites.

To gain links, you can:

  • contact local online directories, town chambers of commerce sites etc and submit your website for inclusion
  • attract natural links by engaging people on your website, who then want to link to it.
  • add value to the internet by having something on your website that people want to share with others (eg articles, tools, photos)
  • interact with others in your industry via forums, blogs and social networking (facebook, twitter, linkedin, Google+ etc)
  • use free online tools such as to analyse your competitors websites and see where their back links come from.

white hat SEO iconBlack Hat vs White Hat SEO Techniques

Black Hat SEO is the name for unethical techniques to boost your website's rankings. It is not only poor practice, but penalised by Google.

Quite simply, I don't do it. I believe in professionalism and integrity.